American Apparel Ads Banned in UK

7th September 2014 | Alice Taylor

American Apparel has had its latest ad campaign banned in the UK by The Advertising Standards Authority, who said it contained ‘sexist’ and ‘voyeuristic’ imagery.

The campaign was for the new Back To School and School Days collections and depicted two young women bending over so that their underwear was visible underneath pleated school skirts.

American Apparel Ads Banned In The UK

14th April 2013 | Alice Taylor

The Advertising Standards Authority, the U.K.’s advertising regulator, banned more American Apparel ads this week.

The ruling was controversial not just because the ASA appears to dislike ads that use sex to sell, but because the complaint came from just one British consumer. The ads only appeared on American Apparel‘s web site, which is based in the U.S., and thus untouchable by the ASA.

The ruling therefore appeared to be an attempt by the ASA — a self-regulatory body — to extend its jurisdiction into foreign countries that have a lot more publishing freedom than the U.K. does.

We spoke to AA CEO Dov Charney of American Apparel about his feelings for the ASA — he dislikes it, obviously — and, separately, a source leaked us this complete collection of AA ads that have been restricted by the U.K.

Some of these ads involve nudity or sexual themes. Business Insider – the source for this article – has (ironically) partially censored the more explicit ones because of its own internal content publishing rules.

Via: Business Insider