Modern Pin Up

4th December 2013 | Katherine Jane

Even as the Pirelli Calendar flaunts its fiftieth anniversary with a previously unseen shoot by Helmut Newton, it’s easy to forget that powerful images of impossibly beautiful women were not always the norm. The original Calendar was a novel experiment in luxury marketing, devised by art director Derek Forsyth in 1964 to set a then-fledgling tire maker apart from the competition.