Oct. 1 starts Breast Cancer Awareness Month and Kate Moss launches a new campaign with Stella McCartney to support the cause.

The British designer’s bras and underwear are a special edition of her Gemma Relaxing line, and will hopefully encourage and remind women to give themselves self-exams when getting dressed.

Proceeds from the sales will support the Linda McCartney Centre in the U.K.

Buy the set at Stella MCartney.